Sales And Marketing

Sales & Marketing - Half Yearly Market Update 2017

​As businesses continued to expand, many companies invested in new headcount in 2017 resulting in high levels of hiring in Q1 across the Sales and Marketing sector, particularly in services based businesses like insurance, online, fin-tech and other B2B companies. With more international brands entering the Thai market or choosing to move away from the traditional distributor model, and Thai Conglomerates paying similar salaries compared to their overseas peers, there was an overall increase in hiring activities.

Digital and eCommerce positions continued to lead the way in terms of volume, but we saw a shift in hiring patterns as employers sought to hire local candidates who were educated overseas or possessed overseas work experience in favour of expatriates, in order to strengthen their position in the local market and drive growth.

We saw a decrease in demand for Marketing roles in the traditional consumer space as companies preferred a leaner marketing function due to continued challenging conditions. Asking marketing teams to do more with less will remain a prioirty as businesses seek to drive down cost.

The sales & marketing function remains the most active sector compared to others, and we expect hiring activities to remain consistent for the remainder of the year as the market continues to develop.

For more information about the Sales & Marketing sector, please contact Ben Sojiphan at +66 2107 2561 or

For more information about our other market updates:  Accounting & Finance | Human Resources | Technology

For more market information in other countries:  Hong Kong | Malaysia | Singapore

Posted over 6 years ago
About the author:
Ann Cheung

Our blogs and insights help keep you up to date with market developments and regional news