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How your recruitment process affects your employer brand

An employer’s brand is the perception candidates and potential employees have of a company as a place to work. Whilst your company values, mission and culture are essential in creating a good reputation, having a strong recruitment process also has a significant impact and can be vital in attracting the best candidates in the market.

If candidates have a negative experience at any stage throughout the recruitment process, it could leave a bad impression which may get spread among their network and adversely affect your company’s reputation. Time after time, companies big or small often overlook the importance of having a recruitment process that communicates the right values.


Companies that are conscious of how they are perceived and are taking measurable actions are likely to have a better reputation in the market. Below is a list of four simple yet effective steps employers can take to better their recruitment process, in turn improving their standing in the market.

1.       Provide feedback

Regardless of the stage the candidate is in, whether it was just an application or different rounds of interviews, providing detailed feedback will demonstrate a company’s values and put them in a positive light.

2.       Have a timeline

Clearly communicating your timeline to hire helps show the importance of the position and highlights that the company is serious about hiring. It can be incredibly frustrating when a candidate is left wondering what’s next without a date in sight. While it may still be subject to change, don’t be surprised if you lose a potential candidate to your competitors when you don’t have a clear timeline.

3.       Clear communication

If there are multiple candidates in the process, communicate it instead of keeping this in the dark. The last thing a company wants is to advise someone an offer is being prepared only to reveal they’ve offered someone else or that an internal transfer has happened in its place.

4.       Structured interview

This provides a chance for the company to get to know the candidate and vice versa. With a structured interview, you’ll be able to introduce yourself and the company, and have the candidate introduce themselves before following up with questions on skills, etc. There are so many benefits to having a structured interview that it warrants its own article.


By following the four steps above, you will be able to help your company communicate the right messages and values, in turn enhancing your reputation to attract better talent in the market. Are there other steps you’re taking to improve your employer branding? I’d love to hear from you!

Posted almost 3 years ago
About the author:
Cyrus Salimian

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