Brand Manager (FMCG)

Argyll Scott is now seeking an experienced and dynamic Brand Manager to join a team in the fast-moving consumer goods (FMCG) industry. If you are dynamic and passionate about achieving success in brand and product management, we invite you to apply for this exciting opportunity.

Key Responsibilities:

• Develop and execute brand plans, marketing communications, and campaigns to achieve sales and brand equity goals.
• Analyze market trends, consumer insights, and brand performance to identify opportunities and guide strategic decisions.
• Manage brand budgets (P&L and A&P) in line with financial guidelines.
• Evaluate campaign effectiveness through ROI, KPIs, and post-campaign analysis.
• Drive brand equity by leading consumer engagement strategies and integrated marketing efforts.
• Collaborate cross-functionally to manage product launches and relaunches.
• Lead go-to-market planning to ensure alignment with brand positioning.
• Work closely with internal teams, agencies, and partners to deliver cohesive campaigns across all channels.
• Contribute to business planning and present proposals in regular management reviews.
• Support key projects and initiatives in collaboration with the team.

Qualifications:

• Bachelor's or Master's degree in Marketing, Business Administration, or a related discipline.
• Minimum 5 years of solid experience in brand or product management within the FMCG sector or related field.

· Proven experience in new product development, campaign development, content development, and working with KOLs.

· Excellent English communication skills, both written and spoken

· Positive, energetic, and results-driven, with the ability to adapt quickly to change.

· Thai nationality only.

Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.