Communications Manager, 100K

Key Responsibilities

• Define and execute an integrated digital communication strategy across owned and paid channels, ensuring consistent brand voice, regulatory compliance, and alignment with business objectives for a leading banking client in Thailand.
• Work closely with marketing, product, and cross-functional stakeholders to ensure messaging consistency across campaigns and customer touchpoints.
• Collaborate with creative teams to develop high-impact digital assets, including ad copy, banners, and video content, and adapt materials quickly to support fast-paced campaign launches.
• Track, analyze, and report campaign and content performance using tools such as Google Analytics and CRM dashboards, translating data into actionable insights to improve conversion and engagement.
• Leverage customer insights and business data to continuously optimize digital experiences across mobile applications, LINE, and web platforms.
• Act as a customer advocate by advising product and delivery teams on customer-centric feature launches, usability improvements, and experience enhancements.

Qualifications & Experience

• Bachelor’s degree in Business, Marketing, Communications, or a related discipline; a Master’s degree is a plus.
• At least 3 years of experience in digital marketing, marketing communications, customer experience, or a closely related role.
• Demonstrated experience in planning and managing content strategies and digital campaigns across multiple platforms.
• Strong collaboration skills with experience working alongside product, creative, analytics, and technology teams.
• Hands-on experience with digital analytics and design tools, including Google Analytics, Looker Studio, Figma, and Adobe Creative Suite (Illustrator and Photoshop).

Argyll Scott Asia is acting as an Employment Business in relation to this vacancy.