Data & Marketing Analytics Partner(8-10YRS)/Insurance/PERM

Regional Client & Marketing Analytics Partner

Location: Hong Kong

Scope: Regional (Asia)

Industry: Financial Services / Insurance

Position Overview

The Client & Marketing Analytics Partner enables data-driven decision-making across Client and Marketing functions across Asia. Reporting directly to the regional C-suite, this role defines reporting routines, extracts actionable insights, and translates analytics into clear business strategy.

Beyond static reporting, this individual will shape and deploy AI-enabled analytics, Next-Best-Action capabilities, and full-funnel performance tracking across regional business units.

Key Responsibilities

• Strategic Partnership & Insights: Collaborate with regional leaders across Marketing, Brand, Operations, and Distribution to translate strategic priorities into agile performance feedback, KPI definitions, and commercial recommendations.
• AI & Advanced Analytics Enablement: Identify, design, and operationalize AI-enabled analytics (including agentic workflows and automated insights) to streamline reporting, diagnose performance issues, and drive follow-through tracking.
• Full-Funnel & O2O Attribution: Drive end-to-end measurement across the lead generation funnel (awareness, consideration, Online-to-Offline conversion), linking media spend, web/app traffic quality, advisor follow-up, and CRM conversion outcomes.
• Next-Best-Action (NBA) Capabilities: Support next-best-action, next-best-message, next-best-ad, and next-best-channel strategies using customer behavioral data to optimize targeting and client retention.
• Data Governance & MarTech Integration: Partner with regional BI, Data & Analytics, and IT teams to govern reporting data and optimize APIs/connectors across CRM, ad platforms, and web analytics tools.

Qualifications & Experience

• Experience: 8–10+ years of progressive experience in Client Analytics, Marketing Analytics, Performance Management, or Business Intelligence. At least 5 years specifically focused on client/marketing reporting within Insurance, Financial Services, or heavily regulated data-rich environments.
• Regional Scope: Proven track record supporting multi-market or regional (Asia) stakeholders across complex, matrixed matrix structures.
• Domain Expertise: Deep understanding of full-funnel lead journeys, client lifetime value, retention modeling, brand measurement, and performance marketing optimization.
• Education: Bachelor’s degree in Statistics, Data Science, Actuarial Science, Economics, Computer Science, or a related quantitative field.

Technical & Tooling Proficiencies

• BI & Visualization: Expert proficiency in Tableau and/or Power BI.
• MarTech & Analytics Platforms: Experience with Adobe Experience Cloud(Adobe Analytics, Marketo, Adobe Target), Salesforce CRM, Google Ads, Meta, LinkedIn, Qualtrics, and Sprinklr.
• Data Integration & ETL: Familiarity with marketing connectors (e.g., Supermetrics, Windsor.ai), APIs, and data lake/warehouse environments ( AWS, Azure).
• Scripting & Modeling (Advantage): Working knowledge of SQL, Python, or VBA; advanced Excel proficiency.

Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.