Digital Marketing Manager (B2B – Based in Auckland)

Our client is an international textile company and is seeking a hands-on Digital Marketing Manager to drive end-to-end digital execution across web, e-commerce, CRM, and analytics. This role sits at the intersection of digital performance including website transformation, marketplace optimisation, data-driven marketing strategies, and commercial impact, supporting a business transition toward a more B2B-focused model.

Location: Auckland, New Zealand

Key Responsibilities

• Drive end-to-end digital execution across website, e-commerce, CRM, and data analytics to support commercial growth and B2B transformation
• Lead website migration and consolidation, ensuring strong SEO performance, seamless UX, and effective collaboration with external developers
• Optimize marketplace performance (e.g., Walmart or similar platforms), improving product visibility, conversion, and content effectiveness
• Analyze digital and marketplace data to identify growth opportunities and implement continuous performance improvements
• Own CRM and email marketing strategy, including segmentation, automation, campaign execution, and performance tracking
• Ensure data quality, compliance, and strong deliverability while continuously improving engagement through testing and insights
• Build and leverage AI-driven tools and workflows to enhance market intelligence, competitor tracking, and marketing efficiency
• Monitor market trends and competitor activity to inform strategic decision-making
• Collaborate cross-functionally to align digital initiatives with business objectives
• Translate data into clear, actionable insights and performance reports for senior stakeholders

Key Requirements

• 4–6 years in digital marketing with hands-on experience in SEO, web analytics, content, and email marketing
• Experience supporting or leading website migration/replatforming with strong SEO understanding
• Experience managing e-commerce/marketplace platforms (e.g., Walmart, Amazon or similar)
• Hands-on experience with Klaviyo (or equivalent CRM/email tools)
• Proficient in GA4, Google Search Console, and SEO tools (e.g., Screaming Frog, Ahrefs)
• Experience using AI tools to build structured, repeatable workflows
• Strong data handling skills (segmentation, data hygiene, compliance)
• Self-starter with ability to work in lean teams and present insights to senior stakeholders
• Excellent communication skill

If you are interested in exploring this role further, please send your resume to Munlika Jaiwattanasawat at mjaiwattanasawat@argyllscott.co.th or call directly on +66988899000 for a confidential discussion.

Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.