Marketing Analytics/Insurance/40 - 65K P/M/PERM

POSITION: Client & Marketing Analytics Partner(PERMANENT ROLE)

LOCATION: Hong Kong

REPORTS TO: Chief Client Experience & Marketing Officer, Asia

Role Overview

The Client & Marketing Analytics Partner acts as the key commercial bridge between marketing leadership and central data/IT teams. Sitting directly within the business, this role turns marketing, client, and campaign data into intuitive visual insights, drives cross-functional project execution, and leverages modern AI tooling to flag performance anomalies before they impact the bottom line.

Key Responsibilities

1. Own the Reporting & Dashboard Layer

• Own and simplify the Tableau/BI dashboard layer for regional Client, Brand, and Marketing teams.
• Transform complex, raw data dumps into clear, executive-ready visuals that enable non-technical leaders to take immediate action.

2. Business Translation & Technical Project Management

• Act as the direct translator between marketing stakeholders and back-end data engineering teams.
• Gather and translate business requirements into clear technical specs.
• Assertively manage and prioritize technical deliverables within central IT queues to ensure timely execution.

3. Commercial Linkage & AI Automation

• Connect top-of-funnel digital ad spend and web tracking downstream to CRM and actual sales outcomes.
• Build proactive AI agents, automated alerts, and anomaly-detection workflows to notify business leaders when key performance metrics shift (e.g., +/- 15%).
• Proactively identify trend anomalies and spark commercial discussions with regional AVPs and Directors.

Target Profile & Requirements

Experience & Background

• 5 to 7 years of experience across data analytics, digital/marketing analytics, CRM insights, or commercial business intelligence.
• Proven track record in consumer-centric environments such as loyalty programs, digital/virtual banking, e-commerce, retail, or agency/consulting.
• Insurance industry experience is explicitly not required.

Technical & Stack Capabilities

• BI Expertise: Core proficiency in Tableau or equivalent front-end visualization tools.
• MarTech Stack: Strong familiarity with the Adobe Experience Cloud (Adobe Analytics, Marketo, Target, AEM) or integrated CRM/funnel data architectures.
• AI & Automation: High comfort level with AI tooling, automated workflows, and agentic reporting alerts.

Soft Skills & Competencies

• Assertive Influence: Ability to push back, set clear priorities, and drive technical teams to meet commercial deadlines.
• Diplomatic & Structured: Proven ability to navigate matrixed corporate environments without creating friction.
• Curiosity & Agility: Self-starter mindset focused on uncovering business opportunities rather than simply delivering static reports.

Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.