Product Marketing & Campaign Strategy Manager

Key Responsibilities

• Design and execute campaign and product strategies across diverse customer segments, including affluent and mass-market customers, for a leading banking client in Thailand.
• Lead end-to-end campaign planning and design, defining campaign mechanics, value propositions, and offer structures that are tailored to different customer needs, supported by data-driven insights.
• Serve as a project lead by coordinating internal teams and external partners, managing interdependencies, and proactively addressing risks and issues to ensure timely and successful campaign delivery.
• Track, evaluate, and continuously optimize campaign performance using analytical insights to enhance effectiveness and business outcomes.
• Build and maintain campaign measurement and tracking frameworks, conducting post-campaign analysis to assess results and inform future initiatives.
• Develop and assess business models to validate product value propositions, including financial feasibility and P&L considerations.
• Monitor market trends, customer behavior, and competitor activities, applying insights to improve campaign relevance and sustain competitive advantage.
• Communicate campaign performance, insights, and strategic recommendations to senior stakeholders by translating complex data into clear, actionable outcomes.

Requirements

• Bachelor’s degree in Business Management, Marketing, Communications, or a related field; a master’s degree is a plus.
• At least 3 years of experience in marketing communications, digital marketing, customer experience, or related roles.
• Demonstrated success in managing content strategies and executing digital campaigns across multiple channels and customer segments.
• Experience collaborating with cross-functional teams such as product, creative, analytics, and technology.
• Strong proficiency in digital and design tools including Google Analytics, Looker Studio, Figma, Adobe Illustrator, and Photoshop.

Argyll Scott Asia is acting as an Employment Business in relation to this vacancy.