Regional Senior Marketing Manager (Luxury)

A luxury retail organisation is looking for a dynamic Regional Senior Marketing Manager (head of department) to join its Singapore office.

Reporting to the General Manager, this role leads marketing across all key client touchpoints, including in-boutique, digital, social, client engagement and events.

It is responsible for shaping how the brand engages clients across ASEAN markets, balancing a consistently high standard with local market nuance. Success in the role will require strong judgement, presence and the ability to manage senior stakeholders with confidence in a high-visibility environment.

Key responsibilities

• Lead the marketing agenda across multiple ASEAN markets, bringing stronger alignment, consistency and execution quality
• Oversee digital campaign rollout across channels, working closely with country and central teams
• Own brand and visual identity standards across marketing touchpoints, ensuring concepts and deliverables stay commercially sharp and on-brand
• Partner closely with content / social stakeholders to shape communication strategy across platforms
• Lead and coordinate key marketing initiatives and events across markets, ensuring strong execution, stakeholder alignment and high presentation standards

Key requirements

• 10+ years’ marketing experience in luxury / premium lifestyle product categories (including hospitality and restaurants)
• Strong experience managing senior stakeholders in a high-expectation environment
• Experienced in digital, content and marketing project management capability, especially across campaigns and events
• High standards on brand, detail and execution quality
• Proven excellent people leader/developer

Argyll Scott Singapore Pte Ltd
EA License No. 16S8105
Liew Foo Kin
EA Reg No: R1982421