Regional Trade & Retail Marketing Senior/Specialist (FMCG)

Regional Trade & Retail Marketing (Senior) Specialist

Singapore | Partners Markets (Franchisees/Distributors) | Beauty / FMCG

A global personal care brand is looking for an experienced Regional Trade & Retail Marketing Senior/Specialist to strengthen its trade marketing execution across Asia markets. This is a regional brand-side role, based in Singapore, working directly with distributors and franchise partners to drive performance across retail and eCommerce.

Being a member of the regional marketing team, this role sits at the intersection of global brand direction and in-market execution. It requires someone who can guide external partners to deliver commercially sound, channel-specific activations that convert.

Key responsibilities

• Translate global marketing strategy into localised trade plans by market
• Align and influence distributors on campaign rollout, pricing, and promotional levers
• Lead omnichannel execution across retail, modern trade, and online platforms
• Track KPIs such as sell-through, ROI, and mix contribution; optimise plans based on data
• Partner cross-functionally with internal teams to ensure end-to-end execution

Key responsibilities

• 3-5 years of experience in trade marketing or category/channel roles, ideally in beauty, personal care, or FMCG
• Has worked brand-side with accountability for distributor/franchisee guidance
• Understands how to execute across multiple channels (eComm, modern trade, specialty retail)
• Strong commercial acumen, execution focus, and ability to manage without direct authority

Argyll Scott Singapore Pte Ltd
EA License No. 16S8105
Liew Foo Kin
EA Reg No: R1982421