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Brand Manager

Job Title: Brand Manager
Contract Type: Permanent
Location: Kuala Lumpur, Malaysia
Industry: Marketing
Salary: RM7000 - RM9000 per month
Start Date: asap
Reference: JN -102019-444702
Contact Name: Penny Chong
Contact Email: pchong@argyllscott.my
Job Published: December 02, 2019 11:31

Job description

  • Be the brand and consumer expert within the local market. Understand, and protect the brand DNA.
  • Inspire confidence with coaching and support from Senior Brand Manager and have excellent competitor knowledge within local market on areas of relevance to their brands
  • Read and review global & local research for deeper consumer insight. If local research is needed partner with Design Marketing team to identify and execute.
  • Execute operational marketing plans as provided by the Design team- Develop local plans for all distribution, pricing, advertising and promotion, media, (TV, Print, Social, and Digital), consumer and promotions, events, in-store, PR. Adapt Sales and presentation pitch decks provided by design team for local use.
  • Manage any local QA requirements/needs for assigned brands.
  • Be an effective partner with Key Account and Sales Teams to ensure that brand objectives are achieved. Communicate Brand, Product and Marketing information, and participate in the formulation of the plans to assist in maximisation of brand performance in Key Accounts. Present product and marketing plans to key customers as required in support of sales team.
  • Manage the delivery of key brand events during the year - both Consumer events, and launches. Maximise the participation/in store impact including feature wall and off-shelf requirements
  • Regularly review brand performance within local market: Review account listings, and weekly Sell Through data. Take action as required.
  • Manage local brand budgets.
  • Brief local Agencies on Media and PR needs, POS, planogramming and ensure implementation of these. Participate in Media Post Analysis and Competitive Analysis reviews. Take action as required.
  • Implement local communication plans including ensuring global adverts are ready to air in local market and manage play out and transmission, media plans, leveraging 3rd parties including licensors, HPG, promotional and PR activity.
  • In partnership with the digital team, manage the development of local websites where appropriate, based on Global template with local translations/adaptations as needed
  • Create proactive collaboration partnership . Share marketing plans, and initiate licensing ideas. Assist in presentations to Licensors as and when appropriate.
  • Review licensing performance as part of the overall branded plan objectives.
  • Develop local relationships with promotional partners that can enhance brand image by association and dollar stretch.

Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.