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Consumer Insight Manager

  • Location: Bangkok
  • Salary: Negotiable per month
  • Job Type:Permanent

Posted 7 days ago

  • Sector: Sales & Marketing
  • Contact: Dhinnaphob Asavanapakas
  • Expiry Date: 05 May 2021
  • Job Ref: JN -042021-458253

Our client is a leading global FMCG company based in Bangkok. They are currently searching for Consumer Insight Manager, responsible for data sources for the entire organization; analyzing all research data and turining into insights that enable actionable commercial/marketing plan.

Job scope:

  • Provide analysis base on insights to support sales & marketing in strategic plans and AOPs
  • Provide the evaluation of promotions towards the objectives and provide insight based recommendation
  • Add value to knowledge sharing by connecting the dots about the shopper and customer to show cumulative knowledge.
  • Research Agency Management and manage project within approved budget
  • Understands and interprets research methodologies and results to ensure timeline, accurate and effective insights as the basis for decision-making across core research disciplines of
    • Continuous data (e.g. retail audit, consumer panels and brand tracking)
    • Ad hoc consumer studies (Qualitative and Quantitative)
    • Secondary data source - published data and reports

Background

  • 3 years minimum of market research & analysis experience (primary and secondary, qualitative and quantitative ). Experience conducting research /analysis in FMCG, Retail industry

Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.