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Trade Marketing Manager

Job Title: Trade Marketing Manager
Contract Type: Permanent
Location: Malaysia, Malaysia
Industry: Sales & Marketing
Salary: Negotiable
Start Date: 26/9/19
Reference: JN -052019-439924
Contact Name: Sharon Kaur Kulwant Singh
Contact Email: SKulwantSingh@argyllscott.my
Job Published: August 26, 2019 12:24

Job description

The client is an international distributor of top beauty brands and luxury lines. We want you to drive the brand's portfolio business objectives, such as profitability, brand ranking and revenue targets.


Trade Marketing Responsibilities

  • building all elements of the brand's BTL marketing budget bottom up, with Responsible monthly tracking and ROI analysis
  • Manage brand portfolio and drive local market brand development within the channel together with cluster brand team
  • Work independently, in consultation with the reporting manager, to drive brands to achieve their objectives
  • Ensure all Marketing and In-store efforts are integrated (promotional activities, merchandising, planograms, training) are implemented timely to meet brand and sales objectives
  • Develop annual trade marketing calendar, plan and implement creative integrated marketing campaigns in the market based on global brand guidelines and the local markets' requirements
  • Work closely with the cluster marketing team to align timing of activations with the ATL and PR calendars
  • Monitor activation results, and provide ROI analysis in collaboration with the Key Account team
  • Work closely with the Demand Planning team to optimize inventory forecasts for new launches and existing product assortment, participate in S&OP meetings
  • To ensure timely submission of brand monthly management reports to the cluster office as the voice of market initiatives
  • Execute brand BTL marketing activities flawlessly, and manage A&P budget


Ideal Fit

  • Someone strategic & innovative
  • Traditional TM person
  • Sr/ manager level 4-5 years
  • Marketing colaboration savvy
  • Product knowledge expert within retail/ personal care

Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.